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Learn More About Marketing/Public Relations
with the Latest Updates from BIAS PR.
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ChatGPT and Artificial Intelligence (AI)
ChatGPT is an AI-based bot that presents responses to users in a conversation format. This technology is centered around a Generative Pretrained Transformer which employs machine learning to generate answers to various text inputs. This tool has been trending lately and has several useful features that can be utilized within the scope of PR and […]
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PR: A Key Tool for Any Organization
Public relations, or PR, is a critical part of any business’s communications and marketing. This field is highly important for managing the spread of information to investors and the public, which helps to facilitate an overall positive public perception. Benefits of PR 1. Establishing credibility: PR helps an organization to build trust with its […]
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Latest PR and Marketing Trends
Staying up to date on the latest news and trends in the PR space can be important for getting the most out of your business. The more methods a business owner maintains to spread messages, the more profitable a business can become. This article will focus on new topics for you to focus on as […]
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Google My Business
Increasing your visibility on the Internet can be an important tool to stay competitive for a variety of different businesses. One of the most effective ways to do this can be to increase your presence on Google. The more accessible a business is through online searches, the more likely it is to grow online sales […]
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PR Campaign Objectives
PR and social media campaigns can have a variety of different objectives. Before starting any campaign, it is crucial to hone your messaging and narrow your focus to accomplishing a specific goal. This will help to increase the effectiveness of the message and lead to more tangible results. This article will focus on deciding how […]
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The Importance of Content Management
Content management is an important part to completing the goals of an advertising campaign. It’s critical that every organization create a variety of content to display on different platforms for various occasions. But how do you decide what content to share, when it is completed, and when to share it? In this article, we’ll discuss […]
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Tik Tok Advertising and Marketing
Tik Tok is one of the hottest and most used social media platforms of the last several years. Many of the largest corporations have become involved with the Tik Tok and have utilized the market reach of influencers to spread their brand message. This blog will highlight how Tik Tok offers opportunities for businesses to […]
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Metaverse Marketing: The Advertising Hub of the Future
The metaverse has been one of the hottest new topics of 2022. Some of the biggest corporations have become involved with the metaverse over the past several months, including Facebook which has rebranded itself as Meta. Large amounts of investment and engineering interest has shifted towards the idea of the metaverse. This blog will highlight […]
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Growing Brand Influence
Building a brand is a crucial aspect to the success of every business. Your brand will be the way that consumers identify your product/services, and it is what distinguishes your business from the competition. Most people traditionally think of a brand as the logo and name recognition associated with a particular corporation, but in the […]
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Social Media Marketing
Marketing is an important aspect of any business, small or large. Your marketing and advertising will be one of the first interactions that consumers have with the business so it’s critical this content is of the highest quality. In the modern era, social media has become an important tool in every marketing strategy, as a […]
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PR Tips for Amazon Alexa, If She Is Listening
Amazon Echo users and critics have been suspicious about Amazon Echo’s Alexa ever since it was first introduced to us in 2015. Many believed the not only was the device listening to them but Amazon employees as well. Alexa, according to Webopedia, is a virtual digital assistant developed by Amazon for its Amazon Echo and […]
